La Fete Bar

La fete is West Hollywood's newest exclusive bar, with a risqué French meets Hollywood nightlife ideology, I helped develop branding with designers and execute a prelaunch content and social media strategy to build hype. To convey this, I used vintage inspired B&W, flash and film photo treatments to produce and curate archival studio 54 imagery mixed with teaser shots of the bar’s intricate cocktails. Imagery of the bar's interiors were revealed once opening night hit. On opening night, in collaboration with the famous music artist, Leon Bridges, we created a community of artists, influencers, cocktail enthusiasts and industry heads to attend the opening night party.

To attain traction from the event, I created an exclusive invite-only membership program symbolized with a vintage key that was gifted on the night to selective guests. This program strategically gave members access to secret menu items, discounts and invites to private events. La Fete's intimate circle of "key holders" continue to organically snowball.

*Client was engaged through employment with AGENCY UMBRELLA LOS ANGELES

Scope /

BRAND STRATEGY

CONTENT production

ART DIRECTION

Social media

experiential Events