Services
Phillips’ mission is to build brands that last with an approach that focuses on the purpose of the product, the authenticity of the creative and the emotional connection built with the community. By using this framework, Phillips is able to refine and communicate brand stories with e-commerce intelligent strategies that drive conversion and conversation .
From conceptualisation to execution, each service is managed personally by Phillips in collaboration with her network of creatives and strategists across Sydney and Los Angeles.
Custom project and retainer packages can be designed to meet your brand needs.
01.
Brand & Marketing Strategy
360 Marketing STRATEGY, Plan, CALENDAR & budgeting
Brand strategy & positioning
BRand identiTy & Creative direction
campaign Strategy & Creative direction
TREND, Market & competitor research
02.
Creative Production
Creative Direction
Campaign, look book, digital & e-comm Content production
Photography, Videography, Graphic Design, Animation (WITH PARTNERS)
Fashion, Prop, & Set styling
Talent & Model Casting
Location Scouting
03.
Social Media Marketing
Social Media & Content Strategy
Platform & Community Management
Posting, Optimisation, & Growth Tactics
Content Planning & Curation
Paid Advertising (WITH PARTNERS)
Reporting & Analytics
04.
Social Media Content Creation
UGC, lofi, Event, Lifestyle & behind the scenes content creation
art direction
Shot list & mood board development
Photography & videography
Social media trend alignment
Talent Casting (including UGC creators)
Location Scouting
05.
Influencer & KOL Partnerships
Influencer/talent selection
Influencer Collaborations & Programs
Product Seeding & Gifting
Diversity & Inclusion Consulting
Reporting & ANAlytics
06.
Brand Editorial & Blog Management
Editorial / content strategy
Copywriting
TALENT SOURCING, MANAGEMENT & interviewing
Visual content briefing
07.
Email & SMS Marketing
email / Sms marketing strategy
Segmentation & AUTOMATIC FLOWS
EMAIL PLATFORM management
copywriting
Visual content briefing