Nation LTD
Nation is a basics fashion brand with a rich American heritage, best known for its classic white tees. After a decade in market, the company faced a brand stagnation challenge. I was brought on to revitalise the brand by redefining its content, social, and influencer marketing strategies to spark renewed growth.
We introduced a new slogan #PerfectlyUndone, capturing the brand’s refreshed perspective on style, where effortless imperfection feels intentional and modern. All content creation embraced a natural, laid-back Californian sensibility, combined with vintage-inspired editing that celebrated simplicity and ease of dressing.
This creative direction was rolled out across social media, paid advertising, and EDMs to build a cohesive, elevated and contemporary brand presence.
Scope /
brand strategy
CONTENT production
SOCIAL MEDIA
INFLUENCER PARTNERSHIPS
AGENCY /
UMBRELLA LOS ANGELES
Authentically American and Local
Staying true to the brand’s authentically American and locally driven positioning, we built two intimate micro-influencer cohorts in Texas and California. Over a three-month period, these creators consistently shared content about the brand, generating over 5M in reach. Combined with broader marketing efforts, this contributed to a 40% increase in annual sales.
OVERALL RESULTS /
60% CROSS SOCIAL GROWTH ACROSS INSTAGRAM, FACEBOOK, & PINTEREST
5M+ REACH GENERATED FROM MICRO INFLUENCER PARTNERSHIPS WITHIN 2 MONTHS
40% GROWTH IN ANNUAL SALES
