Flicker by Many Faces
Many Faces is an anonymous music group, introducing a new electronic sound. The incognito music group’s mission was to disregard the vanity of fame and push out creative work to remind audiences of musical authenticity. The emotional and otherworldly lyrics inspired a sleek brand identity that utilised a futuristic font, a monochromatic palette and a mysterious tone of voice.
Flicker was the debut song of the music group.
CLIENT /
Many faces
Role /
Creative direction
brANDING
CONTENT production
SOCIAL MEDIA
AGENCY /
Umbrella LOS ANGELES
Transforming the song into euphoric scenes.
The content strategy for each single followed a process of transforming the song into euphoric scenes that placed the lyrics as subtitles across still, video and animation form. These visuals mimicked a frame shot from a film in an effort to connect each lyrical meaning to a visual context. To engage audiences, each single required a unique and diverse photoshoot concept where I was responsible for creative direction, styling, set design, casting, producing, and location scouting.
CONTENT ROLE /
Creative direction
styling & SET DESiGN
casting
producing & location scouting
OVERALL RESULTS /
120% increase Growth on social media ACROSS INSTAGRAM, FACEBOOK, & YOUTUBE
1.5M+ PLAYS ON SPOTIFY
116,503 MONTHLY LISTENERS ON SPOTIFY
*Client was personally acquired and introduced to my place of employment AGENCY Umbrella Los ANgeles