Follow by Many Faces
Many Faces is an anonymous electronic music group committed to rejecting the vanity of fame and returning the focus to pure creative expression. Their emotional, otherworldly sound informed a sleek brand identity built around a futuristic typeface, a monochromatic palette, and a mysterious tone of voice.
Follow was one of the singles released by the group.
Client /
Many faces
Scope /
Creative Direction
strategy
CONTENT
SOCIAL MEDIA
AGENCY /
UMBRELLA LOS ANGELES
Transforming the song into euphoric scenes.
The content strategy for each single involved translating the song into euphoric visual scenes, with lyrics placed as subtitles across stills, video, and animation. These visuals were designed to feel like frames from a film, giving each lyric a cinematic and contextualised meaning. To deepen audience engagement, every single was supported by a distinct photoshoot concept. I led the creative direction, styling, set design, and casting for each shoot.
CONTENT ROLE /
Creative direction
styling & SET DESiGN
casting
CREDITS /
Photography by Adrian Martinn & Bryan Berry
Hair & Makeup by Bianca-Vania Baranda
Assisting by Maria Cartaya