Ambassador Chicago

Ambassador Chicago is a boutique luxury hotel in the heart of the Gold Coast’s vibrant downtown neighbourhood. With a glamorous legacy rooted in the 1920s jazz era, the hotel has long been a favourite among icons such as Frank Sinatra, Marilyn Monroe, and David Bowie — now honoured on its black-and-white wall of fame. Following recent renovations, the property required a refreshed brand image to support its goal of securing a new partnership with Hyatt Hotels. I was engaged to elevate the hotel’s social media presence and reignite its online community, ultimately strengthening its positioning within the modern luxury market.

Scope /

CONTENT production

Social media

Paid advertising

Brand & INFLUENCER Partnerships

AGENCY /

THE DFM

To appeal to Hyatt’s audience of young professionals and modern travellers, we refreshed the hotel’s branding across all social media touchpoints — updating iconography, typography, and image curation to feel more contemporary and lifestyle-led, while preserving the elegant sparkle that defines the four-pearl property.

Following the rebrand, I introduced a new content and social strategy centred on community, local events, and strategic partnerships with organisations such as the Chicago Film Festival, Chicago Architecture Week, Veuve Clicquot, and Don Julio.

Overall, I increased the hotel’s cross-platform social media following by 40% and boosted Instagram engagement by 300% through a combination of organic initiatives and targeted paid advertising.

overall results /

40% INCREASE IN SOCIAL MEDIA across instagram & facebook

3.59% increase of instagram Post engagement rate from 1.38% to 4.97% (industry avg at 2%) over 3 months

300%+ increase of instagram engagement interactions from paid advertising over 3 months