Tossware

Tossware has reinvented everyday drinkware with shatterproof, stackable, and recyclable plastic that looks and feels like high-end glassware. While the brand had established itself as a leader in the family and casual entertaining market, Tossware sought to expand into a higher-value audience.

To support this evolution, the brand needed a refreshed creative and marketing approach that elevated its perception without losing the accessibility that made it successful. This included repositioning Tossware as a design-forward lifestyle brand — one that speaks to premium hospitality, event styling, and sophisticated at-home entertaining.

Scope /

CONTENT

BLOG

Brand partnerships

AGENCY /

Umbrella Los Angeles

To achieve this, I worked with the account lead to create blog content that gave new context on how and where to use Tossware, which in turn helped to secure upscale event partnerships at premieres, VIP parties, and food industry events.

The blog post themes rotated between events, recipes, tips, how-to's and conceptual ideas that positioned Tossware amongst art, fashion, food, and wine enthusiasts. This content has been a valuable way to expand their market and Tossware remains the top seller in its category on Amazon Prime.

OVERALL RESULTS /

25% mom of website traffic growth

TOP SELLER ON AMAZON PRIME

3+ Events secured monthly Including Jon & Vinnys "Pizza Party", Style Con, Lisa Vanderpump Dogs, Boscia, LA Travel Magazine, and more.