Tossware

Tossware has reinvented everyday drinkware, with shatterproof, stackable and recyclable plastic that looks and feels just like high-end wine glasses. While succeeding as a leading disposable glassware brand within the "family" market, Tossware wanted to expand its offering to a higher-valued market.

Scope /

CONTENT

BLOG

Brand partnerships

AGENCY /

Umbrella Los Angeles

To achieve this, I worked with the account lead to create blog content that gave new context on how and where to use Tossware, which in turn helped to secure upscale event partnerships at premieres, VIP parties, and food industry events.

The blog post themes rotated between events, recipes, tips, how-to's and conceptual ideas that positioned Tossware amongst art, fashion, food, and wine enthusiasts. This content has been a valuable way to expand their market and Tossware remains the top seller in its category on Amazon Prime.

OVERALL RESULTS /

25% mom of website traffic growth

TOP SELLER ON AMAZON PRIME

3+ Events secured monthly Including Jon & Vinnys "Pizza Party", Style Con, Lisa Vanderpump Dogs, Boscia, LA Travel Magazine, and more.