Norah Restaurant
Norah is a refined yet eclectic American restaurant located in the heart of West Hollywood. To build brand awareness, we developed and executed a content and social media strategy that positioned the restaurant as super-deluxe through elevated visuals paired with a warm, approachable tone designed to resonate with local tastemakers. With a seasonal menu that evolves regularly, the content focused on ingredients, craft, and process — highlighting the freshness, authenticity, and sensory appeal at the core of Norah’s culinary identity.
Scope /
BRAND strategy
CONTENT production
Social media
influencer partnerships
AGENCY /
UMBRELLA LOS ANGELES
To amplify the launch of their Fall ’17 seasonal menu, I curated a community of fashion-forward and food-focused influencers for an exclusive dining experience. Through a targeted influencer program, we generated a reach of over 3M within the first month, driving awareness and positioning the restaurant as a must-visit destination for tastemakers.
OVERALL RESULTS /
40,000+ ENGAGEMENTS GENERATED FROM INFLUENCER PARTNERSHIPS
3M+ REACH GENERATED FROM INFLUENCER PARTNERSHIPS WITHIN 1 MONTH
