Norah Restaurant
Norah is a refined yet eclectic American restaurant in the heart of West Hollywood. To build brand awareness, a content and social media strategy was executed to position the restaurant as super deluxe with premium content and a friendly tone of voice to connect with tastemakers in their community. With a seasonal menu changing regularly, a focus on the ingredients and the process of food and cocktail making to highlight the restaurant's freshness and authenticity was key.
Scope /
CONTENT production
Social media
influencer partnerships
AGENCY /
UMBRELLA LOS ANGELES
To amplify the launch of their Fall 17 seasonal menu, I helped assemble a community of fashion-forward and foodie influencers to exclusively experience the restaurant and post on their social channels by implementing a program that accumulated a reach of 3M within 1 month.
OVERALL RESULTS /
40,000+ ENGAGEMENTS GENERATED FROM INFLUENCER PARTNERSHIPS
3M+ REACH GENERATED FROM INFLUENCER PARTNERSHIPS WITHIN 1 MONTH
