Sam & Lavi Fall Lookbook

This Sam & Lavi Fall lookbook reimagines the traditional format by introducing a more elevated and unexpected visual language. Set against minimal backdrops in a natural landscape, each look plays with contrast — soft knits and layered textures styled with surprising statement shoes that disrupt the predictable “fall wardrobe.” The approach was intentionally cosy yet directional, blending comfort with a quiet boldness. By pairing familiar autumn silhouettes with offbeat styling choices, the collection is presented in a way that feels modern, warm, and slightly unconventional, reflecting a fresh evolution of the brand’s seasonal storytelling.

CLIENT /

SAM & LAVI

ROLE /

model direction

production

styling

AGENCY /

Umbrella LOS ANGELES

CREDITS /

Creative Direction by Jisun Viljoen

Photography by Kenneth Medilo

Production by Seyine Park

AssiSting by Claire Smith

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