Sam & Lavi Fall Lookbook
This Sam & Lavi Fall lookbook reimagines the traditional format by introducing a more elevated and unexpected visual language. Set against minimal backdrops in a natural landscape, each look plays with contrast — soft knits and layered textures styled with surprising statement shoes that disrupt the predictable “fall wardrobe.” The approach was intentionally cosy yet directional, blending comfort with a quiet boldness. By pairing familiar autumn silhouettes with offbeat styling choices, the collection is presented in a way that feels modern, warm, and slightly unconventional, reflecting a fresh evolution of the brand’s seasonal storytelling.
CLIENT /
SAM & LAVI
ROLE /
model direction
production
styling
AGENCY /
Umbrella LOS ANGELES
CREDITS /
Creative Direction by Jisun Viljoen
Photography by Kenneth Medilo
Production by Seyine Park
AssiSting by Claire Smith

